How are customers going to find your product on Amazon? Obviously, they are going to do a search for some terms related to the product that they’re looking for. These terms are keywords that you need to use in the title, the Product Key Features, the description of the product, and in the Keyword Search Terms. What are the words that best describe your product? Here’s how to choose keywords for Amazon:
1. Use keyword research tools.
Finding the right keywords is the first and most important part of increasing search traffic. You should look for keywords that have a big number of searches, but low competition. There are regular keyword research tools that you could use to increase your website’s ranking on Google. However, there are also Amazon keyword tools, specifically designed to target terms that are most often searched by Amazon shoppers. Ahrefs is a great tool for SEO if you need it for your website too, but they also offer a free Amazon Keyword Tool that you could use to learn how to choose keywords for Amazon specifically.
2. Learn from your competitors.
Research your competitors because you can learn a lot from them. Which products are in the top results for your search term? Type it in to find out! These are your competitors. Check which keywords they use in their listing. You should also check for complementary products. See the “Frequently bought together” part when you go to your product page. You can use keywords related to your product that don’t describe it directly and you’ll find them here. Use them in the bullet points in your product’s description. If your product is not listed yet, you can look at what customers bought together with your competitor’s product.
3. Use Amazon search suggestions.
How to choose keywords for Amazon? Well, consider doing it the old-fashioned way – manually. Which queries are people most likely to type into the Amazon search bar when searching for your product? Type them in and suggestions will pop up underneath the bar. These suggestions are the top terms that customers are searching for, starting from the most searched term. Use Amazon search suggestions to find the terms that are most frequently searched for and some specific phrases for long-tail keywords.
4. Think like a customer.
Put yourself into the shoes of your customers to learn how to choose keywords on Amazon. What would they search for when looking to find your product? Brainstorm and write down the search terms that you think of. You can start by doing this, and then check with the keywords tools whether people are really searching for those terms. You can also talk to people you know and ask them which terms they’d search for when looking for your product.
5. Use Google Analytics.
It’s not enough to find the right keywords, you need to know how they are performing. So, use Google Analytics on your website. This will let you learn more about your keywords as well as your customers. Learning more about your buyers is a great way to choose better keywords.
6. Use Google Trends.
If you don’t have an online store, use Google Trends to see how your keywords have performed historically. Google Trends let you see the past search performance once you set the time range, categories, and other parameters. It could also give you some new keyword ideas so use Google Trend as a part of your strategy.
7. Use three types of keywords
There are three types of keywords that you should use to get more customers to find your product. These are product terms, audience terms, and competitor terms. Obviously, product terms are keywords related directly to your product. These terms are for those customers who know what they are looking for, so they’re typing in a specific term. Audience terms are meant to get the attention of random, casual browsers who aren’t necessarily looking for something specific. These are meant to cast a much wider net and make someone who wasn’t looking for your product find it. Competitor terms are the keywords that seem to work for your competitors. If they work for your competitors, they are likely to work for you too, so feel free to steal a few ideas.
If you use these 7 ways to choose keywords for Amazon more customers will be able to find your product, whether they’re looking for it or not. Your sales depend on how many customers find your product to begin with, so make it as easy for them as possible by picking the right keywords.